L’association du Salopard (Bastard’s association in English) is a not-for-profit organization based in Lausanne, Switzerland. Founded in 2005, the association was behind the cultural project of Le Bourg, in an old cinema built in 1912 in the historical centre of Lausanne, Switzerland. L’association du Salopard has since organized thousands of events such as concerts, projections, underground festivals and other various cultural activities to become one of the most renowned venues for experimental and underground music in Europe.
Since 2015, Jonas Meier has taken over the graphic identity, posters, programs and artistic interventions. The identity has constantly changed throughout the years, becoming an array of different images, typographies and photographs.
There is a magnificent effervescence in a concert hall where hundreds of strangers come together in the same atmosphere. This part of the room, similar to religious rituals, is dark to better illuminate the iconic image of the people on stage.
It is about reversing the roles, highlighting the audience, those strangers without whom musicians would no longer exist. Like those deities who disappear when their last fanatics lose their faith.